In Conversation: WBM on Recycling, Partnerships and the Future of Print

WBM Ltd is featured in the Director’s Cut video series created by Print IT Reseller, offering a behind-the-scenes look at the people and ideas shaping the print industry.

In this interview, James O'Connor speaks about WBM’s approach to sustainable printer cartridge recycling, the support we provide to OEMs and channel partners, and what dealers can expect when working with WBM.

The conversation also explores WBM’s role as a UK partner for Circular Planet, highlighting how partnership initiatives are helping to drive more responsible, circular solutions across the industry.

It’s a concise but insightful watch for anyone interested in sustainability, partnerships, and the future direction of print.

Watch the full video interview on PrintIT Reseller